BAKU, Azerbaijan, November 13. The TikTok platform, consistently demonstrating a commitment to increasing sustainability awareness and climate change knowledge among its community around the world, is launching the #ClimateAction campaign as a part of relevant obligations and recently opened the COP29 conference in Azerbaijan, Trend reports via the platform's statement.
The active TikTok community is making efforts to have a positive impact on the world. Content creators, communities, and industry organizations, united by the desire to promote sustainable development, continually inspire the platform’s community by raising awareness about climate change and encouraging eco-friendly habits. The popularity of these topics on the platform is reflected in hashtags such as #ClimateChange, #ClimateAction, and #SustainableLiving, which have garnered over 500,000, 170,000, and 240,000 videos, respectively.
At COP29, the largest event bringing together global leaders and communities at the forefront of climate change issues, TikTok has engaged five talented content creators from around the world to share inspiring content from the event in Baku. These creators will attend COP29 and share exclusive content with the TikTok community worldwide.
- Jerhemy Owen Wijaya (@Jerhemynemoo) – A creator from Indonesia and environmental advocate, currently studying environmental technology and renewable energy. Jeremy inspires his audience to develop eco-friendly habits and make conscious daily choices that positively impact the environment.
- Caulin Donaldson (@TrashCaulin) – A content creator and eco-activist from the US, actively fighting plastic pollution and inspiring others to take action. He posts about cleaning beaches and living a mindful lifestyle, raising awareness about ecology and motivating his followers to take small but important steps to protect the environment.
- Selim Tarim (@Selimtarim) – An artist from Turkey and an active supporter of sustainable development. In his videos, he discusses environmental issues in his hometown of Rize and creates special therapeutic music in the 432 Hz frequency, aiming to unite art and nature.
- Maria Verdes (@verdesmarias) – A Brazilian journalist with a background in environmental science and sustainable development and a climate leader. She actively promotes the idea of small actions that anyone can take to contribute to the planet’s sustainable development. In 2022, Maria won the Zero Waste Award from the Zero Waste Institute Brazil.
- Thiago Castanho (@othiagocastanho) – A renowned chef from the Brazilian city of Pará, known for his innovative approaches to cooking. Inspired by his roots, Thiago seeks to revitalize Amazonian cuisine and local culture. In 2020, he launched his own documentary series "Sabores da Floresta" ("Flavors of the Forest"), immersing viewers in the forests and rivers of the Amazon.
As part of COP29, TikTok will also host special webinars featuring experts such as Rachel Arthur from UNEP, Futerra CEO Lucy Shi, astrophysicist and science communicator Neil deGrasse Tyson, and Ian Gill, TikTok's Head of Sustainability. These webinars will provide content creators with the opportunity to engage in discussions on topics like sustainable fashion and conscious living.
As part of its ongoing efforts to simplify access to authoritative climate change information and increase climate literacy, TikTok will also add labels to themed videos in several countries worldwide, including Azerbaijan, during COP29. These special labels will direct users to trusted information sources, such as the official COP29 website.
To note, the 29th session of the Conference of the Parties to the United Nations Framework Convention on Climate Change (COP29) started in Baku on November 11. The United Nations Framework Convention on Climate Change is an agreement signed at the Earth Summit in Rio de Janeiro in June 1992 to prevent dangerous human interference in the climate system.
The main expectation from COP29 is to agree on a fair and ambitious New Collective Quantitative Goal (NCQG) on climate finance. The COP29 chairmanship has launched 14 initiatives that include linkages between climate action and the Sustainable Development Goals, including green energy corridors, green energy storage, harmony for climate resilience, clean hydrogen, methane reduction in organic waste, action on green digital technologies, and other topics.
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