TV market to grow in Kazakhstan
Kazakhstan's television market climbed 60% with 250,000 sets having been sold, totaling 160 million US dollars in 2010, Caspionet reported. Annual market growth equals 65-70%.
The world is celebrating the anniversary of the mass release of TVs in 2011. The electronic cathode ray tube, which allowed mass production of television sets, was created 70 years ago. There are approximately 1.2 billion television sets in the world today. Annual sales figures range within 200-250 million items.
According to the head of the department of audio and video products, Rauan Karabai, sales in Kazakhstan will increase by 400,000 more units in 2011.
"TV market increased by 40% in comparison with 2008, according to "GFK" consulting company, or in quantity terms by approximately 240,000, - Karabai said. - In 2011, we expect further growth and a new technology which is "Smart TV", where the whole IT-infrastructure is connected, will be a new market driver".
Kazakh market participants noted that sales growth was caused by two factors: the natural replacement to CRT TVs with flat screen ones and their affordability. Karabai said that every year the price of television sets drops by about 10% in the country.
LSD TVs have been popular among people for a few years now as they accounted for about 80% of the total amount of sold television sets. However, these figures may change significantly in 2012 since sales of TVs based on "LED" technology will increase from 30% in 2010 to 50% in 2011 in the Kazakh market.
"There are 3 advantages: energy efficiency, its image quality compared to LCD TVs and the thickness of the frame", - Karabai said.
According to the "IMS Research" analytical agency, global profits of TV manufacturers will reach 29.3 billion US dollars in 2011.