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Azerbaijan starts serious work on insurance promotion

Business Materials 19 May 2011 16:13
The promotion of insurance among the Azerbaijani population is mostly limited to the State Insurance Supervision Service and the Azerbaijani Insurers Association (AIA), whereas companies should be interested in such promotion, AIA Executive Director Azer Aliyev believes told Trend on Wednesday.
Azerbaijan starts serious work on insurance promotion

Azerbaijan, Baku, May 19/ Trend A.Akhundov /

The promotion of insurance among the Azerbaijani population is mostly limited to the State Insurance Supervision Service and the Azerbaijani Insurers Association (AIA), whereas companies should be interested in such promotion, AIA Executive Director Azer Aliyev believes told Trend on Wednesday.

"If to compare with previous years, this year was a great work wasconducted in promoting insurance among the population. However, it was mostly limited to actions of the State Insurance Supervision Service and AIA. Insurers are not very actively involved in the process," Aliyev said.

Aliyev expressed the hope that next year insurers will be more active in this regard.

"In principle it is unfair to say that insurance companies do not partake in the promotion of insurance, it is likely of commercial character for them," Aliyev said.

He said serious developments on the insurance market are broadly discussed in the media, and also various forums and other electronic information sources are connected to the discussion.

"For example, there is a TV commercial on the compulsory insurance of employees in production. In addition, the Finance Ministry prepares TV commercials aimed at informing the population about the necessity of insurance," Aliyev said.

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