Managing Director: P World looks forward to hold Baku PR Experience (PHOTO)

Managing Director: P World looks forward to hold Baku PR Experience (PHOTO)

Azerbaijan, Baku, Oct.1 / Trend /

Trend Agency interviews Kosta Petrov, the Managing Director of the P World, the global creative agency organizing the Baku PR Experience, Azerbaijan's first ever global PR event. He is also the producer and TV host of Macedonia's most acclaimed business TV Show - Leaders.

How did you choose to work in the events industry?

I never planned to work in the event industry. It just happened by a chance. After graduation I got recruited by Marcus Evans which is one of Europe's biggest event companies and soon after that I went to work in Dubai for IIRME which is the world's largest event organizer. Working for these companies helped me start my own business three years ago.

You have many years of experience in this business already. What advice can you give to a beginner? And what are the most common mistakes you meet?
Working in this sector is not easy but once you establish a good reputation everything is easier. It is all about business networking and establishing the right business relationships. Today we work with the world's biggest companies including Facebook and Google. Also you have to be stubborn and don't let the first failure to stop you from achieving your goal.

Please mention an event in which you were involved and you remember the most.
I worked on a lot of big events including Cityscape Dubai which was the world's largest real estate show. Working for this event helped me meet some of the world's biggest businessman including Donald Trump Jr and Ivana Trump. Their advices really helped me start my own business.

Kosta, how did you come up with the idea to organize the PR Experience in Baku?
The PR Experience is one of Europe's biggest PR events. As of today the event has been held in Prague, Moscow, Dubai, Zagreb and Croatia and this year for the first time ever we are bringing the event to Azerbaijan. We wanted to organize something in Azerbaijan for a really long time but we wanted to make sure that we have the right event. Also, Sietse Bakker, one of the organizers of Eurovision is a very good friend of mine and after his amazing experience with Eurovision he advised us that we really need to do something in the country. So, here we are now with only 4 weeks to go to the event and we cannot wait for the event to happen.

Who is expected to attend the event and what can delegates learn at the event?
The event is tailor made for everyone working in the PR, communications and the marketing industry. We are covering all important trends but also challenges in the global PR world. Delegates attending will be able to hear interactive presentations on media relations, crisis communications and management, reputation management and corporate social responsibility. We just confirmed our new speaker from Ulker who is going to talk about how marketing and PR can work together for maximum effect so there really is something for everyone. The most important thing is that all presentations are interactive so delegates will be able to ask questions and get tools that they will be able to implement when they go back to their companies.

Can you give us more details about the other presenters at the event?
The event starts with a presentation on reputation management by Princess Diana's Private Secretary. He has also done some amazing PR strategies for Ferrari so I am sure it will be very interesting for the delegates to hear about the importance of reputation in today's economy. During the day we also have great presentation by Gazprom's former PR director who is going to talk about crisis management and his experience in Gazprom. Delegates attending will also be able to hear presentations by Tolga Sezer who managed the marketing department at Ulker, Piers Schreiber who is in charge of the PR for Jumeirah Group in Dubai - they own the Burj Al Arab, the world's most luxurious hotels. I am also very happy that we have Sietse Bakker from Eurovision presenting on the importance of social media in today's PR and marketing.

Trend Agency is the event's media partner.

Qatar's foreign minister wants Gulf Arab nations to talk with Iran
Qatar's foreign minister wants Gulf Arab nations to talk with Iran
Iranian Energy Exchange announces products to be on sale on January 20
Iranian Energy Exchange announces products to be on sale on January 20
Bahar Azadi gold coin price rebounds in Iran
Bahar Azadi gold coin price rebounds in Iran
Loading Bars
Latest
Qatar's foreign minister wants Gulf Arab nations to talk with Iran
US introduces sanctions against companies and ships due to trading Venezuelan oil
Shopping malls and fairs staff to be Covid-tested regularly
East Kazakhstan plans to vaccinate 20% of its population
Azerbaijan commemorates 31st anniversary of January 20 tragedy
Azerbaijan discloses foreign trade turnover volume
Investors pump $125 million into EV charging startup Volta
President Ilham Aliyev makes Facebook post on anniversary of 20 January tragedy (PHOTO)
Turkey registers 6 818 new COVID-19 cases
Georgia starts developing US-Georgia economic cooperation plan
Iranian Energy Exchange announces products to be on sale on January 20
International Bank of Azerbaijan's net profit declines in 2020
Kazakhstan increases imports from Sweden year-on-year
We propose to declare Shusha cultural capital of Turkic world in 2022 - SecGen of Turkic Council
Liberation of Azerbaijani lands is not just victory for Azerbaijan, it is great victory for entire Turkic world - Turkic Council SecGen
Moral and political support in such difficult time means a lot for our people - President Aliyev
Brussels targets vaccinating at least 70% of EU adults by summer
Shusha will see many international events - President Ilham Aliyev
I think that we will all see revived cities in near future - President of Azerbaijan
Turkic Council is organization that supported us most during war - President of Azerbaijan
We must protect our land and rely only on our own strength - President of Azerbaijan
20th century has not seen such barbarism, vandalism and destruction, deliberate destruction of cities, villages - President Aliyev
Foreign journalists called Aghdam “Hiroshima of Caucasus” - President Aliyev
Azerbaijani Finance Ministry’s securities in great demand at Baku Stock Exchange
Pomegranate orchards to be planted in Azerbaijan's liberated lands
Vatican responds to appeal of CMO chairman on Nagorno-Karabakh
Soviet leadership tried to break will of Azerbaijani people by sending troops to Baku in 1990 - MP (VIDEO)
Azerbaijan, Afghanistan, Turkmenistan sign roadmap to intensify co-op in several spheres
Azerbaijan lists documents needed for visa-free entry for Turkish citizens
Azerbaijan shows footage from Chopurlu village of Kalbajar district (PHOTO/VIDEO)
Russia sends additional equipment to Azerbaijan for demining liberated lands (PHOTO/VIDEO)
Azerbaijan to assess possibilities for dev't of agrarian sector in its liberated lands
Azerbaijan, UAE to ink final agreements on solar energy projects
Azerbaijan’s Baku executive power opens tender to buy spare parts for trucks
Georgia to approve national vaccination plan
MasterCard company seeks to facilitate use of modern payment technologies in Georgia
Uzbekistan’s fuel export to Tajikistan increases in 2020
Bahar Azadi gold coin price rebounds in Iran
Azerbaijan develops program for recycling old cars
TOP-5 trade partners of Azerbaijan in 2020
Azerbaijani ministry highlights work to expand countrywide Internet traffic
Economy Ministry talks main reasons for surge in Georgian Railway's expenditures
State share of Uzbekistan’s enterprise on production of asphalt concrete mixtures sold via electronic auction
Kazakhstan multifold decreases export of petroleum oils to Italy amid COVID-19
Meeting with German experts held in Ministry of Healthcare and Medical Industry of Turkmenistan
International Bank of Azerbaijan unveils 2020 total liabilities
Azerbaijan presents innovative solution in field of entrepreneurship
Israeli pensioners party after COVID-19 booster shots
Turkmenistan’s expanded clay plant names production volume for 2020
Azerbaijani ministry discusses damage to Kalbajar's flora caused by Armenia (PHOTO/VIDEO)
Azerbaijan talks COVID-19 vaccination document for traveling abroad
Istanbul International Airport declared to be busiest airport in 2020
New solar panel station launched in Iran's Yazd Province
IEA forecasts Azerbaijan’s 2021 oil output
HSBC to axe 82 branches in UK, cut services in others
Iran progresses with gas production, distribution
French media reported second Karabakh War only from Armenia's viewpoint - famous photojournalist (PHOTO)
Iran's budget plan aims to solve problems of low-income households
Kazakhstan's 2020 coal extraction volume exceeds plan
Netherlands slightly increase petroleum oil exports volume from Kazakhstan
Uzbekistan’s coal production significantly increases in 2020
Gold price down in Azerbaijan
Armenia's revanchist statements against Azerbaijan threaten primarily its people - Ukrainian expert
Azerbaijan discloses timeframe for commissioning Victory Road to Shusha city (PHOTO)
Georgia reveals revenues from tourism in 2020
Uzbekistan considers measures for expanding industrial products export
Georgian Adjara boosts tangerine exports as subsidy program continues
IEA talks Kazakhstan's OPEC+ deal compliance says oil production remains unchanged
Azerbaijan confirms 949 more COVID-19 recoveries
Azerbaijan's contribution allows reducing greenhouse gas emissions - minister
Azerbaijan ranks with top CIS countries having least public, foreign debts in 2020
Share of Chinese goods in Azerbaijan's total imports grows markedly
Azerbaijan bans import of plastic bags, disposable tableware
Iran reveals COVID-19 data for January 19
Uzbekistan's MFA talks co-op plans with Turkmenistan for 2021
Trade remains main target of Georgian commercial banks for financing
Kazakhstan expands list of activities for several special economic zones
Azerbaijani transport agency's chief sums up activities in 2020
Director of Azerbaijani IT company talks partnership with Slack company
Baku Higher Oil School to host webinar on ‘Natural Resources of Karabakh’
IEA assesses Azerbaijan’s compliance with OPEC+ deal
Azerbaijan ready for co-operation with Iranian companies
Azerbaijan expanding railway co-op with Iran
New copper and gold field discovered in Azerbaijan
Almost 90% see market bubbles in Deutsche Bank investor survey
Uzbek MFA names latest data of trade turnover with Turkmenistan
Boeing 737 MAX to get EU flight clearance next week
How much Azerbaijan's population spend on automobile fuel in 2020?
President Aliyev receives Secretary-General of Cooperation Council of Turkic-Speaking States in video format (PHOTO)
Kazakhstan reports annual increase in production of gold, zinc ore
Uzbek-Korean JV extends tender for purchase of hydraulic ejector
Azerbaijani president expresses condolences to Indonesian counterpart
Turkmen company starts export of environmentally friendly building materials
Kazakhstan’s freight transportation operator opens tender to buy fuel
Azerbaijan's Economy Ministry unveils volume of sold products in industrial parks
Iran's trade turnover with India shrinks
Charter, structure of Azerbaijan's Karabakh Revival Fund approved - decree
Azerbaijani company talks restoration of water supply sources to Shusha (Exclusive)
Chaos as snow hits Japanese highway, 134 cars in crashes
UK health secretary Hancock says self-isolating until Sunday
All news