Azerbaijan, Baku, Oct. 17 / Trend J. Nasibova /
The world's best PR specialists are ready to cooperate with Azerbaijan in the area of PR, P World director general Kosta Petrov said at the Baku PR Experience event in Baku today.
"A company's reputation can be gained through sound PR activity, taking into account the human factor which plays an important role in this process," Princess Diana's former private secretary and author of the bestseller Shadows of a Princess, Patrick Jephson told the audience.
Jephson also shared his professional experience with the royal family, particularly Princess Diana, as well as the most important aspects in the implementation of PR-activities.
The most anticipated business event in Azerbaijan was held at the Hilton hotel. The world's best PR experts, including Donald Steel, former Chief Communications Advisor at BBC, Philip Dewhurst, former PR-director at Gazprom and Jonathan Wilson, lecturer at Greenwich University in the UK, a specialist in communication and advertising .
PR Experience is the biggest PR event in Europe. More than 2000 delegates participated in it in Belgrade, Zagreb, Dubai, Prague and Moscow in 2012. This event is being held in Azerbaijan for the first time.
The P World company based in the UAE is organising the Baku PR Experience in partnership with Synergy Partnerships and the Azerbaijani Youth Fund. Mirror newspaper, Trend International News Agency, Boutique Magazine, biznesinfo.az and mak.az are the event's media partners.