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EU supports Georgia participation in int'l fruit and vegetable United Fresh trade fair

Business Materials 25 June 2020 18:20 (UTC +04:00)

BAKU, Azerbaijan, June 25

By Tamilla Mammadova – Trend:

Thanks to the European Union (EU) funded project "Eastern Partnership: Ready to Trade", 17 small and medium-sized enterprises from Georgia had the chance to display their produce at a virtual booth at the leading international fruit and vegetable United Fresh trade fair held from June 15 through June 19, Trend reports with reference to the EU.

Organized annually, the fair brings together people from the fresh produce industry for networking events, community receptions, conferences, webinars, meetings, on-demand education and other social gatherings.

This year, due to COVID-19, the organizers set up a virtual event – the United Fresh Live. More than 200 companies exhibited their products and 12,500 people registered for the event, with 7,500 people being online at any time.

To help the exhibitors from Georgia, the EU provided daily support, designed business catalogs and helped them build their virtual booth. During the fair, the Georgian booth received more than 500 visitors. The companies established more than 30 new contacts with businesses from all over the world.

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