BAKU, Azerbaijan, Oct.19
By Tamilla Mammadova – Trend:
Georgian spring water “Mtis Tskali” (Mountain Water) bottled by Coca-Cola Bottlers Georgia will be exported to Azerbaijan and Kazakhstan starting 2021, Trend reports via Georgian media.
As the company founder Temur Chkonia noted, the company is expected to sign a contract on the supply of Mtis Tskali to Ukraine too.
Coca-Cola Bottlers Georgia introduced Mtis Tskali in 0.5-liter and 1.5-liter plastic bottles in July 2020. The company has invested 3.2 million euros in brand development.
As Chkonia said, the sales of Mtis Tskali have exceeded all expectations and the company expects the brand to bring essential success for a period of one year.
"Having conducted fundamental studies, we found that the spring water production is very interesting and useful for us. We have received a 3.7 percent higher effect compared to the initial calculations, as for the market ratio," Chkonia said.
He noted that Mtis Tskali will become a market leader in a year.
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