BAKU, Azerbaijan, October 11. Kapital Bank gives preference to analytical and AI (artificial intelligence) projects, senior head of Kapital Bank's business analytics department Nail Najafov said at the "INMerge Innovation Summit" organized by PASHA Holding for the fourth time, Trend reports.
“At Kapital Bank, we strategically select analytics and AI initiatives that drive business value and synergize with our foundational goals. We prioritize initiatives that elevate customer engagement, optimize operational efficiencies, and drive revenue growth. For example, we emphasize the Customer Lifetime Value framework as it empowers us to gain deeper insights into the true worth of the customer, facilitating enhanced marketing strategies and retention initiatives. The Collaboration Automation framework was selected as it empowers us to swiftly enhance our customer engagement strategies.
In today's dynamic landscape, leveraging rapid and streamlined customer support is paramount for maintaining a competitive edge. Moreover, we assess initiatives based on their development agility and, naturally, their potential for revenue generation. Consequently, by prioritizing these strategic projects, we can guarantee that our data-driven and AI-driven initiatives deliver tangible and quantifiable outcomes,” Najafov explained.
To note, "INMerge Innovation Summit," organized by PASHA Holding, is designed to contribute to the development of the innovation ecosystem in Azerbaijan by bringing together startups and investors, providing opportunities for cooperation, as well as creating a platform for the exchange of ideas and experience between all participants of the innovation ecosystem.