Baku, Azerbaijan, Sept. 4
By Huseyn Veliyev - Trend:
The "Made in Azerbaijan" products will be protected with holograms and QR codes, head of Azexport.az portal Zaur Gardashov told Trend.
Gardashov noted that the QR code for each product is unique and this information has been entered to the GS1 database.
"The authenticity of the product can be verified by means of a special application. The new method of protecting the locally manufactured products is unique. It is practiced in many countries in order to protect expensive medicines. And we use this method for the entire products manufactured under the brand name of 'Made in Azerbaijan'. Moreover, we do it free of charge," Gardashov said.
Another advantage of the new method of product protection is that the consumer is able to independently control the product from the moment of its production until its appearance on the shelves, the head of Azexport said.
"Consumers themselves become participants in this system by checking the authenticity of the products," Gardashov said.
Earlier, GS1 Azerbaijan LLC launched a mobile application under the same name, which allows to scan barcodes and get detailed information about products. The GS1 Azerbaijan database is interconnected with the international database. In addition, the Azexport portal has certain developments elaborated together with GS1, which allow obtaining detailed information about the products registered in the portal.
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