UK firm exploits Iran unrest to sell furniture

Iran Materials 24 June 2009 12:43 (UTC +04:00)

A major British company has provoked criticism after it took advantage of the atmosphere created by recent post-election protests in Iran and advertised its products, reported Press TV.

The British furniture chain Habitat has used online search terms connected to recent developments in Iran, such as the name of the defeated Iranian presidential candidate Mir-Hossein Mousavi to draw attention to its own Twitter feed.

The international chain store has been publicizing its goods and services via Twitter, but adding unrelated keywords that have been getting considerable attention.

That meant that Twitter users who were trying to find information about subjects -- such as Iran and the street rallies in Tehran following the country's recent presidential election -- came up with posts advertising Habitat's products.

After its advertising tactic drew the criticism of Twitter users, the British firm deleted its posts and resorted to its previous standard methods.

In a message to Sky News Online, a spokesman for Habitat called the move as a "mistake".

"We will do our utmost to ensure any mistakes are never repeated."

The unrest following Iran's violence-tinged election has left at least 20 people dead and many others injured.