A Christmas poster of the nativity in which ordinary bus travellers slip into the roles of shepherds and wise men was launched by the Anglican Church at bus shelters in Britain Wednesday, dpa reported.
The campaign by the Churches Advertising Network (CAN), backed by the leadership of the Anglican Church, is aimed at reminding people of the Christmas story.
The poster is a reproduction of an oil painting of the nativity, showing the holy family with halos inside an urban bus shelter.
The shepherds and wise men are replaced with fellow passengers, with some watching intently while others go about their business hailing buses or consulting the timetable.
CAN said that the posters would be seen by millions this Christmas and would turn bus shelters into "shrines" by making them places where people could reflect on the meaning of Christmas.
"At a time when fewer young people have a detailed knowledge of the Nativity, it is important that we use all possible means to tell the Christmas story," said Rowan Williams, the Archbishop of Canterbury, during the posters' launch in London Wednesday.