BAKU, Azerbaijan, October 24. The most popular content categories in Azerbaijan cover such sectors as education, cooking, and sports, said Barış Aldanmaz, head of Tik Tok's Global Business Solutions Department for Türkiye, Azerbaijan, Central, and South Asia, Trend reports.
He made the statement during the presentation of the “TikTok for Business” platform in Azerbaijan.
“Among the most popular content categories in Azerbaijan were the following: humor and entertainment, education, cooking, games, sports, lifestyle, and society. These categories reflect the main interests of TikTok's Azerbaijani audience and demonstrate the variety of content that is in demand on the platform. It is also worth noting that TikTok's audience in Azerbaijan is actively involved in trends and challenges, which contributes to the rapid spread of viral videos. In addition, there is an increase in the popularity of local content related to cultural traditions, music, and national cuisine,” he said.