Azerbaijan, Baku, Dec. 14 / Trend /
De Beers, The Jeweller of Light, was delighted to hold "The insider's guide to diamonds" seminar, hosted by De Beers diamond expert David Watling, at the newly-opened Four Season Hotel in Baku, Azerbaijan.
The exclusive seminar was a prelude to the opening of the first De Beers store in Azerbaijan, which will be unveiled in early 2013. With a peerless heritage, that spans over 120 years, De Beers' unique passion and expertise in creating jewellery with the world's most beautiful diamonds is unrivalled. Through this seminar guests were taken on a journey to discover the timeless mystique and sublime beauty of De Beers diamonds, and the wondrous artistry of De Beers' unique designs, including the stunning Arpeggia High Jewellery Collection.
At De Beers, the proud heritage complements the innate legacy of diamonds older than time; the meticulous selection of exceptional diamonds and expertise in creating jewellery brings De Beers' passion for diamonds to life.
"De Beers rejects many more diamonds than we select because they lack the inner 'Fire', 'Life' and 'Brilliance' that we require," David Watling said. "The most important factor is how a diamond looks and the way it excites your eye, brain, and heart. At De Beers we hand select every diamond for its unique beauty."
Nasib Piriyev, co-owner of the PNN Group, said that the newly established cooperation between globally acclaimed Jeweller - De Beers - and our family makes me feel proud and excited.
"De Beers has been a symbol of quality and integrity for over 120 years and for the last 20 years our company has been actively promoting the same values in flourishing markets throughout our region and in Azerbaijan," he said. "We look forward to building the De Beers brand in Azerbaijan to meet the growing demand of the new generation of Baku consumers for products of superlative quality."
The De Beers Diamonds Jewellers Store opening is scheduled for February 2013. The store will be located at the Neftchiler Avenue 12 in Baku.
De Beers has a worldwide presence with stores located in the most sought after locations including Old Bond Street in London, Fifth Avenue in New York, Printemps and Galeries Lafayette in Paris, Shin Kong Place in Beijing, The Landmark in Hong Kong and Ginza in Tokyo.
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