European Transform Award presented to Azerbaijan
Baku, Azerbaijan, Apr.23
By Elchin Mehdiyev - Trend:
European Transform Award has been presented to Azerbaijan's Youth and Sports Minister, Baku 2015 Chief Executive Officer Azad Rahimov.
Baku 2015 European Games and design partner SomeOne won the top award, Best Use of a Visual Property, at the prestigious 2015 Transform European Awards, which recently took place at The Brewery in London.
The Transform Awards are a celebration of the best in brand work across the whole of Europe, with award categories honouring outstanding submissions across the creative, strategic and communication process.
Inspired by the natural beauty of Baku, the colourful and striking Baku 2015 branding is featured on venues, tickets, uniforms and all official merchandise of the inaugural European Games.
Central to the brand is the pomegranate tree, which symbolises unity in Azerbaijani folklore. Interwoven with the branches of the tree are historical symbols of the country's heritage and culture, along with eye-catching pictograms of the different sports and disciplines.
The look was developed in conjunction with the renowned SomeOne agency, which had previously worked on the sports brands for the London 2012 Olympic and Paralympic Games.
Baku 2015 branding is being featured on billboards and banners throughout the host city, as the countdown to the Games enters the final straight, and also forms an important part of the beautiful first European Games medal and torch designs.