Azerbaijan, Baku, June 10 / Trend /
Azerbaijani Amrahbank has announced the introduction of a new brand policy.
Re-branding was done by one of leading international agencies in the development and introduction of brands by the company McCann Erickson in order to display the core values and ambitions of the bank at a high level.
Bank will focus attention on changing the corporate logo, colors, design and content of web pages; design the facade of branches and other media containing the image elements.
"Since the beginning of our strategic partnership with Bahrain based International Investment Bank, we have initiated a number of fundamental projects that are of relevance to the Bank, for example, adopt and implement a new strategy, mission and goals, review and improve corporate governance, expanding our international collaboration, introduce new products and services -. - Naturally, these positive changes have given rise to the need for a new corporate brand that reflects new values, culture and objectives," Bank Board Chairman Emil Mammadov said.
Amrahbank is a member of a number of specialized organizations, including the deposit insurance fund, national fund to support entrepreneurship and the association of banks in Azerbaijan.
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