Georgia to conduct tourism marketing campaigns in number of countries in 2014
Baku, Azerbaijan, Jan. 29
By Elena Kosolapova - Trend: Georgian National Tourism Administration plans to conduct tourism marketing campaigns in number of countries in 2014, the administration told Trend on Jan. 29.
"In 2014 marketing campaigns will be conducted in Russia, Kazakhstan, Ukraine, Latvia, Lithuania, Hungary, Germany, Azerbaijan, Israel and several other countries," the administration said.
The tourism administration also actively participates in the most well-known international tourism fairs and exhibitions such as the ITB tourism exhibition in Berlin, BIT world tourism fair in Milan, EIBTM in Barcelona, FITUR in Madrid, JATA in Tokyo, and many others.
"It is proven that the worldwide exposure and participation in such shows helps the development of Georgian tourism in conjunction with shaping Georgia as one of the most attractive, interesting and fresh destinations for tourists," the administration said.
Additionally, numerous travel magazines, famous bloggers and journalists express their willingness to co-operate with the Georgian National Tourism Administration, which usually leads to organizing various press tours and conferences, consequently creating a lot of publicity and feedback.
Moreover, the administration actively works on diversification of existing tourism product and new product development (adventure tourism, wine tourism, cultural tourism, agro tourism, etc.); tourism infrastructure development (tourism information centers, signs and etc.); and organization of different types of events (festivals, marathons, performances, etc.).
Georgian National Tourism Administration is also actively promoting tourism development opportunities to future investors and potential stakeholders. It advises potential investors on the best areas at the moment to invest their capital (for example hotel industry, entertainment and relaxation) and sometimes even organizes tours to show the exact potential of a region.