Design studios may appear in Azerbaijan to increase export potential of textile products (Exclusive)
Baku, Azerbaijan, Nov. 30
By Matanat Nasibova - Trend:
One of the conditions for the active promotion of Azerbaijani products in foreign markets is to improve the quality of design, chairperson of the Azerbaijan Textile Producers and Exporters Association and head of the company Gilan Textile Park Mehriban Akhundova told Trend.
She said that the association will closely engage in the promotion of the creation of design studios in Azerbaijan next year.
“In order to promote national products sold under the Made in Azerbaijan brand, it is necessary to create companies of this type,” she noted. “In this regard, we are actively working on this issue, because we plan to enter European markets in the coming years. In my opinion, the opening of design companies might improve the level of marketing of domestic goods, as well as increase their competitiveness in foreign markets.”
She added that Azerbaijani textile products are of fairly good quality, but in order to make them attractive to importers, it is necessary to organize serious marketing work.
Follow the author on Twitter: @MatanatNasibova