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USAID eyes to support sale of Georgian products

Business Materials 10 February 2021 02:15
USAID eyes to support sale of Georgian products

BAKU, Azerbaijan, Feb. 9

By Tamilla Mammadova – Trend:

The Georgian Retailers Association and the United States Agency for International Development (USAID) Agriculture Program have teamed up to support the sale of Georgian products, Trend reports via the Georgian Retailers Association.

The goal of the project is to increase the awareness of Georgian products among the local consumers.

As reported, in about a month 25 stores in the capital city of Tbilisi will feature Georgian products at special stands.

In addition, farmers will also be able to sell their products online via the Extra.ge and Myshop.ge platforms.

At this stage 15 farmers are involved in the project, however the project is open for new farmers if they meet several criteria: they must offer non-perishable products, must be a participant of any USAID program and must comply with labeling norms.

Alcoholic beverages will not be placed at the stands.

Farmers who do not meet these criteria are able to sell their products online only.

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