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Saturn dealers marking up Sky roadster

Business Materials 19 September 2006 16:40 (UTC +04:00)
Saturn dealers marking up Sky roadster

(autoinsidernews) - Despite Saturn's reputation of no haggle, bottom-of-the-line pricing, some dealers are adding thousands of dollars to the sticker of the Sky roadster, according to Automotive News. Some are labeling the markups, which regularly run

from $3,000-5,000, as a dealer surcharge.' But one dealer seems to have come up with a way around the markups by offering a Galpinized version of the Sky, featuring upgraded wheels and tires, and other modifications, which kick the price up to $33,000, reports Trend.

Saturn spokesman Brian Brockman said the company is trying to encourage dealers to sell cars at MSRP. We don't condone any kind of practice like that, he said. Brockman said possible repercussions for offending dealers include limiting the dealer's allotment of the popular car.

In May, GM banned its Saturn dealers from placing markups on the $27,895 Saturn Sky Redline. If the ban holds, the sticker on the Sky Redline would be less than the Sky's typical selling price.

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