(autoinsidernews) - Despite pressure to cut costs and boost productivity, DaimlerChrysler will not be sharing platforms between its brands and has no intention to enter the market for low-price cars, the company's head of corporate development said, according to Reuters.
A Mercedes will remain a Mercedes and will not share a platform with anyone, said Dr. Ruediger Grube, Board of Management, DaimlerChrysler Corporate Development.
Mercedes' fears that its sales and margins would suffer should buyers think they could get basically the same car for less money if sold under a sister brand. The automaker will instead seek cost savings from sharing parts that customers will never see or by pooling resources for purchasing or operating data processing systems, reports Trend.