Baku, Azerbaijan, Feb. 14
By Huseyn Valiyev – Trend:
Launch of a new online media platform of Azerbaijani Myvideo online video service planned for the early 2018 was put off until autumn, head of Myvideo project Ali Aliyev told Trend.
According to Aliyev, the new platform will provide Mobile Media Marketing (MMM) services, telemetry (TV audience measurement) and many more.
“We ordered a new platform which we plan to launch in September 2018. It will cost us about $100,000. The new platform will be more comfortable, accessible, easy to use and will come with many useful features. The MMM implementation will allow us to provide many useful services such as payments over the popular messengers,” Aliyev said.
Previously, Aliyev said that Myvideo platform will offer users paid TV-bundle with monthly subscription.
System of local TV channels audience measurement over IPTV and OTT platforms is another novelty. This trend exists in many countries and boosts advertising revenues of TV channels.
In contrast with a number of people-meters providing only a limited selection of social stats, the new system will give quantitative analysis of TV audience and alternative TV ratings that will be interesting for everyone in the market – TV channels, TV-program authors, advertisers, advertisement agencies etc.
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