Prince Charles promises "robust leadership" in new WWF role
Prince Charles Thursday became the new head of the British section of the World Wildlife Fund (WWF) - a role he pledged to fill with "robust leadership into the future.", dpa reported.
The 62-year-old heir to the British throne, who is well known for his commitment to environmental causes, said he was taking over the role as president at a "crucial moment."
"History will not judge us by how much economic growth we achieve in the immediate years ahead, nor by how much we expand material consumption, but by the legacy we leave for our children, grandchildren and their grandchildren," said Charles at a ceremony in St James' Palace.
"We are consuming what is rightfully theirs by sacrificing long-term progress on the altar of immediate satisfaction and convenience. That is hardly responsible behaviour."
There was an urgent need to concentrate all efforts on sustaining, nurturing and protecting the earth's natural capital, while also reshaping economic systems "so that nature sits at the very heart of our thinking," he said.
"This is the mission of WWF-UK, and it is my mission as well."
Charles takes over his new role from his cousin, Princess Alexandra, and also follows in the footsteps of his father, Prince Philip, who was the first president of WWF-UK and now holds the position of president emeritus of WWF, a statement released by the charity said.