BCCI could earn up to $5 billion from IPL broadcasting rights
The BCCI is set for a windfall of gigantic proportions as the IPL broadcast rights (TV and digital) could fetch the Board up to USD 5 billion for the next five-year cycle (2023-2027) while some high-profile interest is being seen in the bidding process for the two new teams.
The current five-year rights (TV and digital) for IPL from 2018 to 2022 are with Star India but, according to people who are in decision-making capacity, the valuation, which is at Rs 16,347.50 crore (USD 2.55 billion) right now, could more than double and reach USD 5 billion (around Rs 36,000 crore approx at current exchange rate).
“There is a well-known US based company which did send BCCI feelers some time back, expressing their serious interest in bidding for IPL media rights. With 10 teams playing IPL from 2022, the matches will go up to 74 and in any case, the valuation of the property increases,” a senior BCCI official told PTI on conditions of anonymity.
“But with two new teams about to fetch anything between Rs 7000 crore to 10,000 crore, the broadcast rights are certainly going to shoot through the roof. So expect the IPL broadcast rights to go for anything above USD 4 billion and may be up to USD 5 billion,” the official in the know of things said.
Any foreign company showing interest in buying IPL properties needs to have an Indian wing.