Azerbaijan, Baku, May 21 / Trend /
On Tuesday, as part of the partnership Agreement signed between Azerbaijan Coca-Cola Bottlers Limited and National Olympic Committee of Azerbaijan Republic, an "Active family, Healthy community" campaign was launched. The project aims to support children and their parents, in engaging in sports through fun and safe activities.
A team of National Olympic Ambassadors will be created and become active promoters of healthy lifestyle in Azerbaijan. In the course of the Program, supportive and encouraging systems, inspiring families to lead active and healthy lifestyle through regular sport, workout and game activities, will be created. The Olympic Run Day and Open Family Tournament will be held as part of it, directly engaging more than 50 000 people in Azerbaijan.
"We need to increase healthy lifestyle awareness in families, and attract them to sports activities", said NOC Vice-President, Chingiz Huseynzadeh. "It is very important for the well-being of the communities in our country".
"For 127 years, we've been committed to refreshing the world, one beverage at a time. While the world has changed during this time, our commitment to understanding our consumers and making a positive difference in their lives and communities has not", said Oleg Piletsky, Public Affair and Communication Manager, Coca-Cola Caucasus and Central Asian Republics.
"All over the world, our consumers are telling us they care about their well-being, and we care too. We recognize the health of our business is interwoven with the well-being of our consumers, our employees and the communities we serve.
As a company, we hope to further contribute to healthier, happier and more active communities everywhere we do business. We can do this through collective efforts working with civil society and government coming together to make a lasting, positive difference. As a company, we are very proud to initiate this program together with the Olympic Committee of Azerbaijan."
Olympic champion, Farid Mansurov and popular singer Roya Aykhan will join this great campaign for a healthy future, by becoming its official Ambassadors.
The National Olympic Ambassador, Roya Aykhan expressed her gratitude for the trust, the National Olympic Committee given to her in holding such a responsible position: "I have always loved sports, and now I will be advocating its importance. I will do everything possible in this regard, because I believe that there should be a great parental support in choosing healthy and active lifestyle for children. The healthier the families are, the healthier the communities will be".
The nation's health depends on active and healthy lifestyle and its involvement in sport. Mass sports have a positive effect on health. It is very important that the organizers of the Active Family - Healthy Nation Coca-Cola and the National Olympic Committee share these values. I wish all Azeri people to be always active, healthy and happy, - said Farid Mansurov.
Coca-Cola is a worldwide partner of the World Olympic movement. In Azerbaijan, the company partners with the National Olympic Committee, and supports various projects such as Olympic Run day and Game Day annually. "Active Family, Healthy Community" project is part of Coca-Cola's Healthy Lifestyle campaign to increase interest in sports and healthy lifestyle, which are top priorities for the company's sustainability goals.
The Program will run annually under the partnership agreement between Coca-Cola and the Notional Olympic Committee of Azerbaijan.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world's most valuable brand, our Company's portfolio features 16 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of more than 1.8 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo or visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com.
