BAKU, Azerbaijan, May 16. Groups of telecom operators have pledged to reduce emissions, head of McKinsey & Company's telecommunications practice in Central Asia Alima Zimanova said during a panel at the GSMA M360 Eurasia 2024 conference, Trend reports.
She noted that, according to the study, customers are willing to overpay by 30 percent for green certificates.
“Operator groups have pledged to cut emissions by 2030, with varying levels of success. Around 80 to 90 percent of emissions are reclaimable, but enhancing emission reduction strategies can yield greater effectiveness. Active infrastructure utilization presents the most significant energy-saving opportunity, particularly feasible in Europe.
Embracing green energy is essential not only for current needs but also for future generations,” Zimanova added.
To note, the GSMA M360 Eurasia 2024 international conference is taking place in Baku, spanning from May 15 through May 16. Azercell serves as the general sponsor of the conference, with support from the Ministry of Digital Development and Transportation of Azerbaijan. This event gathers leading experts, regulators, heads of mobile operators, IT corporations, high-ranking politicians, and other participants. Baku is hosting the M360 Eurasia conference for the second time.
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