BAKU, Azerbaijan, April 14. A two-year Memorandum of Understanding (MoU) signed between Visa and Georgia is aimed to foster cooperation with the Ministry of Economy and Sustainable Development establishing a collaborative framework, Senior Director, Visa Country Manager for Caucasus Region Diana Kiguradze told Trend.
According to Kiguradze, the cooperation within the MoU will focus on the support for small and medium-sized enterprises (SMEs), local and international tourism promotion, boost innovative technologies development, and promote economic and financial inclusion in Georgia.
“Visa is going to assist Georgia’s businesses impacted by the COVID-19 pandemic by offering joint educational programs, such as launching Visa Business Skills platform in cooperation with Enterprise Georgia state program, and accelerate digitization process,” the country manager said.
Regarding tourism promotion, Visa will be sharing specific data with the Ministry, including a deep analysis of travelers’ patterns. The designed framework will enable effective tourist traffic stimulation, and help identify soft spots, Kiguradze noted.
She also noted that, by introducing innovative technologies and improving the financial ecosystem, Visa will create a healthier competitive environment, which is crucial for businesses to overcome the existing barriers and challenges so to the pandemic.
“Signing of the memorandum truly marked the creation of an important collaborative platform for Visa as Georgia aims for further development of the national economy, boosting business ecosystem and financial players in the country,” the country manager concluded.
Meanwhile, Visa and Georgia's Ministry of Economy and Sustainable development signed the MoU in late December 2021.
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