( dpa ) - Move over London Eye. The Singapore Flyer begins inaugural rides Monday on the 165-metre observation wheel, the world's highest.
More them 30 corporate customers have forked out 8,888 Singapore dollars (6,303 US dollars) for two rotations offering a 360-degree view of the city-state, parts of Malaysia, Indonesia and the sea all from the comfort of an air-conditioned capsule.
"Don't call it a ferris wheel," the Great World Corporation builders have urged enthusiasts, citing its gradual 30-minute rotation.
Each of the 28 capsules on the 240-million-Singapore dollar (170 million US dollar) attraction will host 26 guests for the inaugural spin reaching 30 metres higher than the London Eye.
Among the companies which have booked capsules are financial institutions including Credit Suisse, United Overseas Bank, Overseas Chinese Banking Corp. and ABN Amro. Qatar Airways and Singapore Airlines have also booked capsules.
Chinese New Year festivities are included with activities aimed at securing good fortune and success taking place as each capsule reaches its peak.
The Flyer will be open to the public starting March 1.
The wheel was designed by Japanese architect Kishe Kurokawa and DP Architects, a Singapore form.
Another opportunity is Valentine's Day, when the attract is available to the romantically inclined who pay 399 Singapore dollars (282 US dollars) for one rotation.
Romantic music, champagne, chocolates and flowers are planned to enhance the capsule aura along with a video screen flashing romantic messages.
The Flyer is one of a spate of attractions Singapore is offering to boost its visitor arrivals. A Formula 1 Grand Prix, the first to be held at night, is scheduled for September.
Two multi-billion-dollar casino resorts are scheduled for completion in 2010, additionally diversifying the view from the giant wheel.