Google announces browser-based streaming game service

Google announces browser-based streaming game service

Alphabet Inc’s Google announced on Tuesday that it would launch this year a browser-based video game streaming service dubbed Stadia that attempts to capitalize on the company’s cloud technology and global network of data centers, Trend reported citing Reuters.

The technology allows users to play games through their internet browser or YouTube without waiting for content to be downloaded to a device, making access to games potentially as easy as watching a video from YouTube.

But Google offered scant details on timing, pricing or available titles for the service, which faces potentially tough competition from game publishers and from rivals including Amazon.com Inc and Microsoft Corp.

With Stadia, the “waiting game will be a thing of the past,” Phil Harrison, a Google vice president overseeing the new service, said during a keynote presentation on Tuesday in San Francisco at the Game Developers Conference, which is bringing together this week about 25,000 people who work in the video games industry.

Google declined to say how it would price its technology to consumers or game makers or specify supported games. It demonstrated titles from the Doom and Assassin’s Creed franchises on Tuesday and said that it would be developing some games in-house.

The streaming technology offers a fresh way for Google to pitch game publishers on its cloud computing and data storage services, which ultimately could generate more revenue for Google than game sales.

But analysts have questioned whether top game publishers will be prepared to shift from the lucrative business of selling games on discs. Game publishers also may decide to launch their own streaming services, as film and TV studios have begun doing for their content in the last few years.

In addition, several technology companies are looking to boost services revenue through games streaming, including Nvidia Corp, Sony Corp and Microsoft. The latter two dominate the $100 billion global games market, excluding China.

Shares of Alphabet on Tuesday rose 1.2 percent and Nvidia 4 percent. Sony fell 1.24 percent and Microsoft 0.07 percent.

Google “has one key weakness – first party and exclusive content,” Piers Harding-Rolls, head of games for research firm IHS Markit, said in a note on Tuesday. “Both Microsoft and Tencent are better positioned with strengths in both infrastructure and content.”

Google has shown mixed results in gaming. Video games are the best-selling category on its app store for Android mobile devices. It sold an estimated $21.5 billion worth of games last year, according to research firm Sensor Tower. And gaming is among the top three categories on the Google-owned video service YouTube.

But Apple Inc’s App Store sold about $33 billion worth of games last year, and the games industry views Amazon.com’s Twitch, rather than YouTube, as the most popular video streaming service for content related to video games.

Google flopped in efforts to popularize games on virtual reality headsets and televisions.

Harrison said Stadia would launch in the United States, Canada and much of Europe and support desktops, laptops, TVs connected to Chromecast streaming media sticks, tablets and phones.

Players could enter games from links on YouTube or other social media. They will play using mice and keyboards, USB controllers or a WiFi-enabled controller that Google plans to launch this year.

Google’s hardware business is a top priority for Chief Executive Sundar Pichai, who opened Tuesday’s keynote.

Dozens of people are on the Stadia team, many of them formerly of game makers Electronic Arts Inc, Sony or Microsoft’s gaming units.

Everything we agreed on will be implemented - President Lukashenko
Everything we agreed on will be implemented - President Lukashenko
Turkey hopes US won't recognize so-called "Armenian genocide" - Turkish FM
Turkey hopes US won't recognize so-called "Armenian genocide" - Turkish FM
We are ready to share vaccine with Azerbaijan - President of Belarus
We are ready to share vaccine with Azerbaijan - President of Belarus
Loading Bars
Latest
Date of next interest payment on SOCAR bonds announced
Iran's Ilam Gas Refining Company discloses its production data
Microsoft implementing projects with Azerbaijan's educational institutions
Everything we agreed on will be implemented - President Lukashenko
Turkey hopes US won't recognize so-called "Armenian genocide" - Turkish FM
Azerbaijani PASHA Bank's Q12021 total assets grow
We are ready to share vaccine with Azerbaijan - President of Belarus
We reaffirmed strategic nature of relations between Belarus and Azerbaijan - President Lukashenko
President Ilham Aliyev is the best educated, civilized person of all presidents of post-Soviet space - President of Belarus
Nagorno-Karabakh conflict has now been resolved - President Aliyev
Culprit of what happened to Armenia is precisely Armenian leadership - Azerbaijani president
What Minsk Group will be doing is still unknown to us - President Aliyev
Iran's trade turnover with Turkmenistan down
We clearly defined our goals - Azerbaijani president
Companies from three friendly countries already working on reconstruction projects in Karabakh - President Aliyev
Turkish Energy Ministry prolongs Acacia Mining Operations license for oil, gas exploration
Belarus is our friend, trusted partner - Azerbaijani president
Turkish Airlines suspends flights to Russia
Russia reports over 8,900 daily COVID-19 cases
Kazakhstan resumes supplies of scrap metal to Russia
Russia's 2020 exports of chemicals to Azerbaijan disclosed
Кazakh Electricity Grid Operating Company to buy hydraulic press via tenders
Azerbaijan's AzerGold names winner of tender for purchasing ingot purity machine
Cargo movements in Iran's Genaveh port decline
Georgia reports 1,030 coronavirus cases for April 15
Kazakhstan’s KazMunayGas pays out coupon on its international bonds
Iran declares production data for sugar beet
Share of exports of Russian machinery, equipment, vehicles to Azerbaijan unveiled
Oil market may need extra supply in 2H 2021
War Trophy Park in Baku symbolizes heroic Azerbaijani people's triumphant victory - MP
Facebook signs first deal to buy renewable energy in India
Georgia to spend significant funds on tourism infrastructure in Akhaltsikhe
Top German health official says need to break third COVID-19 wave now
Iran's bitumen exports decrease
Azerbaijan sees increase in prices for silver, platinum, palladium
Turkmenistan should closely monitor bank balance sheets for asset quality risks - IMF
Minsk IT holding voices interest in Azerbaijani-Belarusian smart projects
European oil demand sees largest fall since April 2020
Cargo transportation volumes down in Kazakhstan
Moscow ahead of regional partners in terms of exports to Azerbaijan
Azerbaijan boosts exports to Iran
Azerbaijan expanding co-op with Turkey on mail, money transfers
Kazakhstan’s Tengizchevroil to possibly face criminal case
Former heads of state, gov't call on President Biden to waive intellectual property rules for COVID-vaccines
CPI up 0.6% in March, housing prices still rising
Uzbekistan looks to build first pumped storage power plant
IMF continues to promote Turkmenistan's structural reforms aimed at economic diversification
Process begins for inviting financial bids for AI, deal to conclude by Sep
India, France discuss boosting cooperation, greater collaboration in diverse sectors
German COVID-19 cases jump by most since early January
U.S. vows to help bring investment to assist India’s mitigation efforts
Azerbaijani oil prices continue to rise
Wizz Air forecasts gradual flying recovery into late summer
PM: Despite local constraints, India sent doses to 80 countries
Oil steady near one-month highs as IEA, OPEC raise forecasts
Footage from Azerbaijani Zangilan's Agh Oyuq village (VIDEO)
Kazakhstan’s oil-producing company opens tender to buy pumps
Russia to finance modernization of 14 oil refineries
Azerbaijani currency rates for Apr.15
France's 1Q2021 chemical imports from Turkey rise in value
Iranian currency rates for April 15
Azerbaijan sees growth in securities market
Minsk Group worked ineffectively for 30 years on Karabakh - MP
SOCAR, Belneftekhim to expand opportunities in oil products’ output, sale
Azerbaijan continues to compensate workers employed in COVID-hit areas
Thailand reports record daily rise with 1,543 new coronavirus cases
Geely's EV unit Polestar raises $550 million
Iran resumes flights to UK
Uzbekistan talks projects implemented on improving country's energy sector
Central Bank of Iran continues its foreign currency policies
US IDC eyes organizing int'l forum on applying best 'smart' practices in Azerbaijan
Yemen's Houthis say they attacked Aramco, Patriot targets in Jazan
Iran stresses achieving $20-billion trade with Iraq
Georgian Bus and Omnibus Express to transport passengers free of charge in movement-restricted period
Daily COVID-19 case count at 2,641 in Kazakhstan
EU helping in modernization of Georgian Railway
Turkey provides Libya with 150,000 doses of Sinovac COVID-19 vaccine
S.Korea reports 698 more COVID-19 cases, 112,117 in total
Construction of Russian helicopter service center in Azerbaijan running steadily - trade representative
One dead, 12 missing after vessel capsizes in Gulf of Mexico
NATO allies to leave Afghanistan along with U.S
Belgium to ease COVID-19 restrictions
Instagram launches test where users can choose to see likes
Japan seeks to establish agricultural working groups in Georgia
Azerbaijan's First VP gives instructions in regards to Tunar Bagırov suffering from SMA
Turkey reports over 62,000 COVID-19 cases
UK records another 2,491 coronavirus cases, 38 deaths
Turkmenbashi Oil Refineries opens tender for purchase of metal products
Georgian company eyes building of airdrome in outskirts of Tbilisi
Kazakh-German oil extracting JV opens tender to buy pumps
Iran launches National Productivity Network to connect businesses
Kazakhstan’s subsoil users subsidize domestic market of fuel and lubricants to keep gasoline prices
Production of Sputnik V vaccine launched in Serbia
Armenian gov't didn’t want foreigners to see devastation, their hatred to Azerbaijanis - President Aliyev
Georgia tightens entry rules for Indian visitors due to pandemic
Brent prices above $66/bbl first time from March 18
Uzbek deputy PM, Saudi Arabian minister discuss implementation of joint projects
Azerbaijani Foreign Ministry responds to French ambassador to Armenia
Uzbekistan’s Mubarek gas processing plant launches sodium sulfide production
Azerbaijani PM, Turkish ambassador hold meeting
All news