Spadaconcept TS Codatronca Concept

Business Materials 16 April 2007 18:08 (UTC +04:00)
Spadaconcept TS Codatronca Concept

( Worldcarfans ) - Spadaconcept's last model is a sportcar built in the spirit and tradition of the Italian "carrozzieria". It combines both racing and "tourism" characteristics and represents the latest evolution of the concept of truncated tail. This car brings in nimbleness, aerodynamics and lightness, which are the chromosomes of Ercole Spada's cars and of Spadaconcept future models.

This model, which might be the heir of the TZ models, will be built in a limited series. It is based on Corvette chassis, on which will be applied a new coach and suspensions. The Corvette mechanics and engine is also upgraded with a few high tech solutions. The name fully reflects the design of this car: "Codatronca". It will be available in three versions.

Codatronca is a timeless car which combines technical progress with beauty of design. With this car, design finds its common point between the past and the future, between its cause-and-effect.

The whole project was thought in all its aspect: From the industrial reason to the aesthetical emotion. With the codatronca, Spadaconcept wants to express a typical example of Italian hand craft, synonym of design, absolute quality and care of details.

Spadaconcept is a design studio, established in Turin at the end of 2006. It is based on the "fusion" of two different "streams" of working experiences and histories. Domiziano Boschi, former consultant at Mc Kinsey and Deloitte and founding shareholder of a regional Airline, has convinced Ercole Spada, one of the most famous car designers, to come back to the stage. In the recent past Ercole has designed several memorable models: for his friend Elio Zagato he designed the Alfa TZ, TZ2 and the Aston Martin DB4Z and for BMW he did the models 7 and 5. The two, together with Paolo (Ercole's talented son, former designer at Smart, Honda and now Spadaconcept design director) and a young designer - Wojtek Sokolowski - decided to start the Studio, with a rather innovative formula. This new initiative will continue the tradition and the philosophy of the sports-car with a modern and innovative interpretation.

The founding Partners and their history.

The 4 founders have different but "complementary" histories; everyone has robust and strong culture and skills in his own field, but their mindset are open to contamination and cross-fertilization. This initiative is born in search of such contaminations. As a result, the team harmoniously combines competences in design


The Studio operates end-to-end, from design to prototyping of cars and motorcycles, as well in industrial designs - e.g. helmets, watches, boats - and in marketing consulting. It also develops autonomously projects and prototypes of sportcars and other cars and vehicles.

The mission.

Spadaconcept's mission is to help its clients to soundly conceive and develop successful products and to support them to enter new market segments.

Applying aesthetics to a product substance, using design as a means to fully realize one product's functionality and to position it precisely in its most appropriate market niche. Putting product functionality at the core of the problem (of a product, small or big, we must always ask ourselves the following question: of what use is it?) allows to conceive and design a product having in mind a broader and strategic perspective of that product's role along its whole lifecycle. They combine marketing, product positioning and strategy to design, which is today, the true driver of success and profit. Their designers must have a complete picture of the product mission and lifecycle before drawing a single line of a design. This is the only possible approach, if you aspire to ultimately turn a product into something really significant (hopefully into a lifestyle!). And it is yet not enough: you must also be very humble and truly valuable. As one of our Team often says, in the long run, the true value will emerge and prove to be rustless, invincible, leaving a beneficial and significant sign.

Spadaconcept contributes to give the Italian tradition (which characterizes their essence) a chance to express itself. they do this by giving voice to the variety and complementarity of their backgrounds, blending different and complementary skills and know how and combining tradition - i.e. Ercole Spada - with the future - i.e. new generation of designers. With a lean and flat organization, their Studio aspires to be a sort of heir of the renaissance workshop, a place where men used to try, experiment and discuss: Spadaconcept wants to work with more focus on the whole work rather than on single portions and single activities. Being a small Studio they can afford to work this way, which would be extremely costly, ineffective and economically risky for firms with larger structures.

Spadaconcept is a workshop where ideas as well as objects are moulded. their goal is to sell projects as well as to realize - i.e. bring to reality - the products that they design and take them to the market. Despite the recent trends to relocate production outside Europe, especially in Asia, they have decided to keep their entrepreneurial risk here, at home, in Italy and to invest in Italian skills, following the tradition of the Italian pioneers of "carrozzeria" - i.e. coachbuilding. Spadaconcept knows that producing in certain low-cost countries, would not assure (at least for now) the level of quality that we are pursuing. they aim at clients that comprehend this philosophy and accept the idea of "cultural diversity", that allows to understand why certain Italian products might have been born only in Italy (but the same holds for other countries like ours).

Mass production has made goods accessible to a wider public but the excessive homologation that followed has cancelled many essential aspects of products. Excessive standardization, as well as excessive technology - when certain applications of technology are sono obviously pleonastic and useless - discomfort Spadaconcept. Mass production is often accompanied by superfluous needs and unnecessary product functionalities, wasteful use of materials, depreciation and impoverishment of product concept. All this is increasingly unaffordable. There is more value in buying less but better, in owning less products but manufactured more accurately and with longer life cycle (both in terms of aesthetic obsolescence and senescence). Spadaconcept wants to use intelligence and ability to build dreams and timeless objects, less bound to fashion and more to a true lifestyle.

It is central to their approach to valorize the Italian (typical) "craftsman" know how, in conceiving, designing and realizing unique objects, based on quality manufacturing, original ideas and functional concepts. Their prototypes and models are realized in collaboration with selected tuners and coachbuilders, located in the Turin district, which is populated with plenty of small firms with great history and amazing skills. Spadaconcept is keen to valorize some elements of the past history of car manufacturing, including certain peculiarities and cultural diversities, firstly those local skills that give a unique look and flavour to their products. Along with this, they want to generate opportunities to local small but excellent firms and to revive old and prestigious jobs - e.g. the "battilastra".

The future.

Spadaconcept is working on other prototypes of super cars and sport cars, but they have also in mind to design, in the future, ecological cars and vehicles.