( dpa ) - The new Rolls-Royce Phantom Coupe, which was unveiled at the recent Geneva Car Show, is already sold out, the British-based luxury carmaker has revealed.
The first 200 or so cars, which cost around 575,000 dollars each were allocated to customers even before the wraps came off the car in the Swiss city in early March, said Rolls-Royce CEO Ian Robertson.
"Two thirds of the names in our early order bank are from non Rolls-Royce owners ... it means we're beginning to appeal to a broader audience," said Robertson.
"Rolls-Royce is once again a cool brand and our new models will take us onto the next stage and allow us to enter new markets and segments," Robertson told the Sun newspaper in London.
The lavish new Coupe is based on the Phantom saloon and features unusual, rear-hinged doors designed to ease access to the back seat. The new car is built at the Rolls-Royce plant in Goodwood in West Sussex.