Movlan Pashayev, Country Managing Partner of PwC Azerbaijan, was
a panelist at the first Baku International CEO Summit. The Summit
took place on 15 November at Marriott Boulevard Hotel.
The theme of the panel was New Consumer Landscape: Behavior shifts
shaping strategies & Customer experience, shared with Savash Uzan
of Azersun Holding, Rana Mammadova of Coca-Cola Bottlers Azerbaijan
and Kanan Tabasaransky of Smart Solutions Group.
Movlan spoke about his views on the shifts in the markets and the
clients in the region and how PwC is responding to the new
realities. He also touched upon the latest innovative approaches
and expectations of contemporary leadership.
“After decades of technology disruption, the organizations are now
facing new waves of disruption and are rethinking old assumptions
about core drivers of demand: price, quality and convenience.
Consumer expectations are shifting as inflation, supply chain
obstacles, awareness and activism around environmental, social and
governance (ESG) issues, and a possible recession affect
availability, competition and values” said Movlan.
The summit was the first CEO event that brought together local and
International chief executives, aiming to share advanced practices
through dialogues, discussions, and exchange of ideas on
megatrends, people, consumer behavior, innovations and acceleration
of technology.
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