BAKU, Azerbaijan, May 29. In addition to its efforts to promote Italian-Azerbaijani trade relations in Italy, the Italian Trade Agency (ITA) also focuses on bringing Italian producers directly to Azerbaijan, Andrea Maccanico, Director of the ITA said in an interview with Trend.
According to him, one such upcoming event is a fair scheduled to take place in Baku on June 22.
"For instance, on June 22 we will be holding a fair with the participation of numerous Italian producers here in Baku. These producers are going to meet with importers. This event is not going to be open to the public; it is designed only for professionals. We expect attendance of 100-150 people," he said.
Andrea Maccanico clarified that because of the relatively limited number of importers from Italy in Azerbaijan's food and beverage market, particularly among smaller enterprises, the agency aims to connect with major players such as Bravo and Spar, and therefore will invite them to this event. This approach ensures wider distribution and a greater reach for Italian products in the country, as huge players are also connected with smaller businesses.
"During the event, there will be business-to-business (B2B) meetings. Hopefully, in the next 6 months, Italian producers will receive orders from Azerbaijan and here we will have new products. The idea is to increase the variety of products and lower the prices since imported food and beverages are always more expensive than the local ones," Maccanico added.