Baku, Azerbaijan, Dec.10
By Huseyn Valiyev - Trend:
Azerbaijani postal operator Azerpoct LLC and the Dutch company Guidion signed a contract to start work on rebranding the postal service, the LLC told Trend on Dec.10.
The work will start within the next 10 days, the LLC said.
Guidion won the tender for the formation of a new image for Azerbaijan's postal operator.
The task of the Guidion includes working out of a marketing strategy for the postal operator and to assess demand for new financial products.
The rebranding campaign will be implemented in the Shirvan region starting in January. Around seven post offices of Azerpoct operate in this region.
Plans are to complete the project within 14 months. Around $130,000 of the grant provided by the Swiss State Secretariat for Economic Affairs will be spent on the rebranding.
The main goal is to provide support in determining a new brand strategy for the operator as part of a strategy for marketing and sales. In this connection, it intends to strengthen the potential of Azerpoct LLC in the spheres of market research and planning, communication and media planning.
Translated by L.Z.
Edited by C.N.