NATO to launch new TV channel at summit

Other News Materials 2 April 2008 03:39 (UTC +04:00)

During the Bucharest Summit on 2-4 April, NATO will launch a new web-based television channel meant to improve understanding of the Alliance roles, operation and missions.

The new TV channel is the result of close cooperation between the NATO Public Diplomacy Division and the Danish Government to improve the way the Alliance communicates its work and image to the general public.

"When it comes to video, we are frankly in the stone age. NATO has no ability to gather video from the field, to show people what is happening. We are also barely on the field when it comes to the web," NATO Secretary General Jaap de Hoop Scheffer said during a seminar on "Public Diplomacy in NATO-led Operations in Copenhagen in October 2007.

This new channel will help address that challenge.

The channel will be available on the Alliance's web site as of 2 April on www.natochannel.tv.

Footage will also be available in broadcast quality for journalists and media networks to download.