Baku, Azerbaijan, May 19
The Center for Simplified Support to Family Business (ABAD) helps producers of souvenirs in Azerbaijan to create branded products that will compete with Chinese goods, Rufat Elchiyev, director of the legal entity of public law ABAD, said in an interview with Trend.
“We help the family business to stand on its feet and support entrepreneurs at all stages, from brand formation and business plan development to the sale of goods. Now for us the main areas are decorative and applied arts and agriculture. In this issue, the most important is that we are creating an alternative to imported products. On each product that our customers will manufacture, there will be an ABAD label - a guarantor of high quality,” noted Elchiyev.
ABAD was created by the Decree of Azerbaijan’s President Ilham Aliyev, dated September 23, 2016, and currently, this is a pilot project that works with nine families in Masalli district and 12 families in Balakan district of Azerbaijan. However, it is expected to expand and support the family business in other districts of the country in the future.