New Borders stores combine digital and literary worlds

( Reuters ) - Bookseller Borders Group Inc unveiled a new concept on Wednesday - a store where shoppers can mix and burn CDs, explore their genealogies and even publish their own novels.

The nation's No. 2 bookseller plans to open 14 of these stores this year as part of a plan to both close the gap and differentiate itself from industry-leader Barnes & Noble Inc, Chief Executive George Jones said in an interview.

"If you don't have something you do better than the other guys, then frankly the customer doesn't really need you," Jones said. "This is really intermingling the typical bricks and mortar with the Internet and digital worlds."

The new stores - which boast more seating than current outlets - are part of a turnaround effort that has seen Borders shut its underperforming, mall-based Waldenbooks stores, weigh options for international units and refocus on its core U.S. store operations.

The new stores feature a digital center where shoppers can download music, or search ancestral records through "Borders Genealogy Services," which are provided through a partnership with Ancestry.com.

Borders is also teaming up with self-publishing Web site Lulu.com to allow consumers to write their own books, with an eye on eventually selling some of these books in the new stores.

Customers, meanwhile, can print photos at the stores through its "Borders Digital Photo Printing" program.

Jones said the digital center - which will have staff to assist customers - will be an "income driver" because Borders will charge shoppers for the different products they produce.

"It isn't just a matter of taking best-selling fiction and trying to price it lower than the next guy," Jones said, adding that Borders is crafting a "a headquarters where people come for knowledge and entertainment."

Jones said Borders is looking to eventually expand the concept stores beyond the 14 it plans to open this year.

"If you have 14 stores open up, it's not going to impact earnings that much initially," he said. "The point is to build a better mousetrap that can be replicated."

Indian citizen Kaushik Barua conferred with Royal Order in Cambodia
Indian citizen Kaushik Barua conferred with Royal Order in Cambodia
India set to manufacture containers to boost exports
India set to manufacture containers to boost exports
World's largest cricket stadium renamed as Narendra Modi Stadium
World's largest cricket stadium renamed as Narendra Modi Stadium
Loading Bars
Latest
Iranian president inaugurates Abyek-Varamin Highway
Azerbaijan shares footage from Gubadly district's Yusifbayli village (VIDEO)
Indian citizen Kaushik Barua conferred with Royal Order in Cambodia
India set to manufacture containers to boost exports
GUAM commemorates Azerbaijan's Khojaly Genocide
Uzbekistan, Kazakhstan preparing for demarcation of state borders
World's largest cricket stadium renamed as Narendra Modi Stadium
Ukraine receives first Covid-19 vaccine doses
UAE establishes executive office to combat money laundering, terror financing
Reconstruction Work Of 66th School Under Indian Aid Begins In Nepal's Dakshinkali
Senior Officials Of India, France, Australia Discuss Further Cooperation In Indo-Pacific
Gold price in Azerbaijan decreases
Uzbekistan reveals COVID-19 data for Feb. 25
ERIELL int’l oilfield services group working on increasing hydrocarbon production in Uzbekistan
Georgian Crystal's refinancing plan carries elevated execution risk
Turkey issues data on ships received at Kocaeli port during Jan. 2021
Azerbaijani oil prices continue to grow
Azerbaijani currency rates for Feb. 25
Iran's Energy Exchange announces products to be on sale on February 27
Pakistan announces opening of flights to Azerbaijan
Iran's Minister of Tourism explains health protocols in coming Nowruz trips
N. Macedonia’s ICT sector may be attractive for Azerbaijani investors – minister
Another Italian municipality officially condemns Khojaly genocide against Azerbaijani civilians
Iran's Rouhani asks US to pave way for talks
Iran cooperates with Germany, Afghanistan to develop renewable energy sector
Iranian gov't, Expediency Council hold another meeting on FATF bills
N. Macedonia names energy, tourism most productive sectors for co-op with Azerbaijan
N.Macedonia, Azerbaijan negotiating on trade agreement
Oil prices hit 13-month highs on tighter supplies, Fed assurance on low rates
Iran and US negotiate only within JCPOA framework
Australian media reforms pass parliament after last-ditch changes
Decrease in bank lending observed in Baku and Azerbaijani districts
Appeals to consulting organizations in Azerbaijan growing dynamically - Azecoconsulting
Azerbaijan Industrial Corporation aiming to restructure portfolio
China becomes Uzbekistan’s main foreign trade partner
Azerbaijan's Central Bank publishes latest data on population's bank deposits
Azerbaijan discloses share of household loans in total lending
Azerbaijani State Migration Service opens tender to buy air transport services
Kazakhstan to reduce VAT for new manufacturing companies
New Turkish ambassadors to Washington, Tokyo officially appointed
Municipal transport to operate on weekends in Georgia
Tariffs on Eurasia trades to go zero: Iranian Official
Number of COVID-19 cases in Kazakhstan surpasses 210,000
Biden to press for $37 billion to boost chip manufacturing amid shortfall
Participation of Azerbaijani SMEs in public procurement to be encouraged
U.S. report on Khashoggi death expected to single out Saudi crown prince
Egypt plans to order 10 mln Sputnik V doses from Russia
Kazakhstan, Poland trade decreases amid COVID-19
Germany grants special approval for first COVID-19 self-test kits
Ford CEO calls on U.S. government to support EV batteries, charging
Swiss logistics giant to partner with Chinese company in vaccine storage and distribution
Japan's cabinet green-lights bill to ratify RCEP trade deal
Kazakhstan increases imports of Sweden-made goods
Kazakh Karachaganak Petroleum Operating paying particular focus to "green" technologies
Kazakhstan's Kcell mobile telecom services provider to de-list its GDRs
Azerbaijan - leader among neighboring countries for index of sustainable development goals
Israel's hi-tech services exports up 19 pct in 2020
Conditions for Int’l cooperation changing - Rouhani
Kazakh airlines eye boosting jet fuel imports
Uzbekistan notes decrease in mining production
COVID-19 greatly affects cargo transportation by vehicles in Azerbaijan's transportation sector
Head of Georgian Governmental Administration quits
Turkey registers more than 9 500 new coronavirus cases
Johnson & Johnson's one-dose vaccine closes in on U.S. approval
Pashinyan shows anti-Russia stance, denigrates 'Iskander' missile fired on Azerbaijan
Azerbaijani FM, European commissioner for Neighborhood and Enlargement discuss situation in region
Azerbaijani FM meets Ukrainian deputy FM (PHOTO)
Visitors show great interest in Azerbaijani products at Gulfood 2021 exhibition (PHOTO)
Azerbaijan discloses amount of investments in economy of Turkic-speaking states
Assistant to Azerbaijani president meets with Ukrainian deputy minister for foreign affairs (PHOTO)
Japan eyes to support development of Georgian agrarian potential
Airlines expanding their activities in Georgia
Georgia reports three cases of UK coronavirus strain
Azerbaijan talks state-supported domestic SME market researches for 2020
Iran's Khatam Al-Anbia Headquarters to begin second phase of Chabahar port development project
Georgia to receive AstraZeneca Vaccine from South Korea and India
Turkmengas opens tender for purchase of technological equipment
Port of Baku records growth in annual turnover despite pandemic
Uzbekneftegaz to accelerate sale of gas stations serving farms
Azerbaijan sees growth of long-term loans to legal entities in real estate sector
Kazakhstan's Parliament approves amendments to bill on uranium mining
Iran's Shahid Tondgooyan Petrochemical Company fulfills its production plan
Georgian Hualing FIZ to begin serial production of furniture
Ukraine International Airlines receives permission to operate flights to Baku
New free economic zone established in Uzbekistan’s Karakalpakstan
Precious metal prices down in Azerbaijan
Azerbaijani industrial sector's lending notably grows
Turkmenistan's Project CA Desert Initiative opens tender for purchase of motorcycles
Inspectorate International Ltd. wins tender launched by Azerbaijani mining company
Turkish, Azerbaijani, and Turkmen FMs adopt joint statement following trilateral meeting (PHOTO)
Programs of Azerbaijani Communications Ministry to raise local startups to world standards
Uzbekistan to sale jewelry via e-commerce
Azerbaijan's Jan. 2021 import of goods increases
Azerbaijan sees multifold growth in bank mortgage lending
Georgia eases some COVID-19 restrictions
Marketed gas production resources set to change by 2050
Azerbaijan discloses volume of goods exported in Jan. 2021
Iran reveals COVID-19 data for February 24
JCPOA signatories require to take big steps towards commitments - Iranian MP
Iran to jointly produce COVID-19 vaccine with Russia by March
All news