On October 9, 2024, Trendyol, one of the world’s leading e-commerce platforms has opened its office in Baku, Azerbaijan. This move represents Türkiye-based Trendyol’s commitment to, and confidence in, the Azerbaijani market.
“Azerbaijan, our brotherly nation, has provided us with a setting in which we’ve accomplished remarkable feats in a very short time. Sharing the same cultural heritage and firmly believing in the strength and potential of this nation, we have always felt at home here,” said Erdem Inan, Trendyol Group CEO.
Since Trendyol entered the Azerbaijan market in 2023, it has become the most downloaded and widely used e-commerce platform in the country. In just 18 months, Trendyol has acquired nearly 2 million customers.
“Since embarking on our international journey, it has always been crucial for us to unlock the potential of the new markets we operate in, while contributing meaningfully to the local digital ecosystem. We see tremendous potential in this dynamic market and are excited to bring even more innovative solutions, services, and opportunities to our Azerbaijani customers and partners,” Erdem Inan said. “At Trendyol, we are committed to contributing to the increase in trade volume with Azerbaijan. With the support of the Baku office in our strengthened Azerbaijani operations, our goal for 2028 is to achieve a trade volume of $1 billion, sell 60 million products, and reach 3 million customers.”
Trendyol has built a strategic partnership with PASHA Holding. By combining PASHA Holding's extensive market expertise in various sectors with Trendyol’s strengths in technology, logistics, and production, this partnership contributes to establishing a digital bridge between Türkiye and Azerbaijan and development of the e-commerce ecosystem in Azerbaijan.
“We are happy to have players like Trendyol enter our economy and are proud to partner with a company like this. We congratulate Trendyol on opening its new office and trust that our cooperation will be successful.” Jalal Gasimov, PASHA Holding CEO, said.
To further develop the digital ecosystem in Azerbaijan, Trendyol will provide comprehensive training programs on the digitalization of various partners.
In collaboration with various business, development, and government partners, Trendyol has also launched valuable social impact projects that encompass and promote digitalization, women's empowerment and quality education.
As the first Turkish e-commerce business to develop a comprehensive sustainability roadmap and action plan, Trendyol will also be a part of the COP29 summit to be held in Baku, which provides a vital opportunity to further Trendyol’s understanding and the collective effort to combat global warming. In the lead-up to COP29, Trendyol has actively participated in numerous awareness-raising initiatives.
