Uzbek bank shows 'uncompromising' new website, by famous Russian designer
Baku, Azerbaijan, Nov. 15
By Fikret Dolukhanov – Trend:
Uzbekistan’s "Orient Finans Bank" presented a new website created by the studio of a famous Russian designer Artemy Lebedev, the press service of the Uzbek bank said.
The bank noted that the new site was the first project of a designer in Uzbekistan.
The new website of the bank is accessible here.
According to Olga Pismerova, project manager at the studio, modern banking trends and principles that simplify the life of a customer were taken into account when creating the product. The information on the website is presented in such a way that a customer can go from acquaintance with the bank to the main goal step-by-step, leaving a request for the necessary service.
“In the end, the client does not need a loan, he needs a car, an apartment, or he needs to organize a wedding of his son. Therefore, we have built the narrative in such a way that from the very beginning it gives real examples of desires that the bank helps to fulfill,” Pismerova noted.
Russian designer Artemy Lebedev, in turn, called the site progressive, versatile and multifunctional.
“We had been working on the project for a year. This implies serious amount of work. I consider the site absolutely uncompromising,” Lebedev said.
Follow the author on Twitter: @FDolukhanov