(Reuters) - The West is drumming up anti-Russian propaganda and its media unfairly portraying Russia during the crisis with Georgia, ordinary Russians, officials and news outlets said on Monday.Russians say their country is being branded the culprit in the simmering conflict, which erupted last Thursday when Georgia suddenly sent forces to retake the breakaway region of South Ossetia, prompting a military response from Russia."We are carefully watching how western media is covering the events," Russia's foreign ministry spokesman Boris Malakhov told a briefing in Moscow. He said the ministry was "upset" with the "one-sided" coverage."It is very unusual that the Financial Times has stepped aside from its usual balanced reporting over the past few days," he added, referring to the British newspaper.Russian news agency Rosbalt posted a picture on its website www.rosbalt.ru of a bear claw ripping through an outline of Georgia, saying it represented "pro-Georgian propaganda in the Western press"."Most of the Western press supports Georgia in the conflict and accuses Russia of trying to annex foreign territory. Russia is called an 'aggressor' and a 'militant empire'", it reported.Western powers appealed to Russia on Monday for an immediate ceasefire after Georgia accused Moscow of pushing troops further into its territory and seeking to overthrow President Mikheil Saakashvili."The West is kind of spreading propaganda against Russia. This is not a case of Russia being overly aggressive," 26-year old housekeeper Svetlana, who declined to give her last name, told Reuters near Red Square, which was abuzz with tourists and passersby.The headline "The Pipeline War: Russian bear goes for West's jugular" in the Aug. 10 issue of Britain's Daily Mail newspaper, was cast by Russian daily Izvestia as "one of lots (of similar headlines) in the West"."If journalists have already discovered who the guilty parties are, then public opinion is not nearly so straightforward," Izvestia said, in a jab at Western press coverage.