Baku, Azerbaijan, Jan. 12
By Anvar Mammadov – Trend:
Promo ads of Azerbaijani products on Russian TV has gained more than 50 million views, Azerbaijan’s Deputy Economy Minister Sahil Babayev said.
He made the remarks at the first meeting of the Exporters Club in 2018 that was dedicated to the presentation of logo of the ‘Made in Azerbaijan’ brand.
“We started advertising the Azerbaijani products on the federal TV channel “Russia 24” since October 2017,” said Babayev.
The commercials were prepared by a film crew that visited fruit gardens and processing plants in different regions of Azerbaijan last summer.
Moreover, as part of measures to promote the ‘Made in Azerbaijan’ brand, a promo ad was placed in the aircraft of Buta Airways, and the list of food and beverages presented on board was expanded, said Babayev.
“We also plan to place 10 stands at the filling stations of SOCAR Georgia Petroleum. Stands have already been prepared and will be placed at the filling stations until the end of January,” said the deputy minister.
In October 2016, President of Azerbaijan Ilham Aliyev signed a decree approving the procedure for determining and regulating the payment mechanism for a part of the expenses paid by the state budget for organizing export missions to foreign countries, studying foreign markets and marketing activities, promoting the ‘Made in Azerbaijan’ brand on foreign markets, the receipt of certificates and patents by local companies in foreign countries in connection with exports, as well as research programs and export development projects.