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Azerbaijani IT sector (January-May 2017)

Analysis Materials 17 July 2017 17:13 (UTC +04:00)

Information and communication services worth 676.2 million manat were rendered for Azerbaijan's population and organizations in January-May 2017, which is by 4.9 percent more than in January-May 2016.

Some 81.3 percent of income received through the communication sector accounted for the non-state enterprises during the reporting period.

Some 72 percent of the total volume of information and communication services accounted for the services rendered to the population. Some 48.3 percent of a total volume of obtained income accounted for mobile services.

Mobile communication market

The revenues obtained from mobile services reached 326.7 million manat in Azerbaijan in January-May 2017 or by 1.1 percent more than in the same period of 2016.

Over 51,600 mobile devices were registered in the IMEI-code system in May 2017, which is by 1.5 percent less than in May 2016.

Over 52,400 mobile devices were registered in the IMEI-code system in May 2016.

Over 297,400 mobile devices were registered in the IMEI-code system in January-May 2017, which is by 21.3 percent more than in January-May 2016.

The total number of IMEI-codes registered via e-government portal has exceeded 1.63 million after the system was launched.

The registration system became operational in Azerbaijan May 1, 2013. It is necessary to register mobile devices imported into the territory of the republic for private use (in the networks of the mobile network operators of Azerbaijan) within 30 days.

Registration of mobile devices is available through the Electronic government (e-gov.az) portal, as well as at Azerbaijan’s postal operator Azerpost LLC.

Registration is carried out within 24 hours from the moment of making an application. The registration of the IMEI code of a mobile device for personal use is 5 manat, for commercial sale - 1.6 manat.

As of June 1, 2017, Samsung devices rank first on the Azerbaijani market of mobile devices with a 56 percent share.

The sale of Samsung devices increased by 3.7 percent in January-May 2017.

A market share of Samsung devices increased by 8.1 percent in the country compared to the same period of 2016.

As of January-May 2017, the sale of Apple mobile devices decreased by 15.1 percent in Azerbaijan.

As of June 1, 2017, the share of Apple devices was 15.4 percent on the Azerbaijani market or by almost 18.4 percent less compared to the same period of 2016. Apple ranks second on the Azerbaijani market of mobile devices.

Nokia's share decreased by 19.4 percent in January-May 2017. By popularity Nokia ranks third among mobile devices in Azerbaijan. Thus, 4.8 percent accounts for Nokia’s share on the market. Nokia's share decreased by 43.3 percent compared to late May 2016.

The mobile devices made by unknown manufacturers (mostly Chinese ones) rank fourth with a 4.18 percent share. These manufacturers are followed by Huawei - 3.82 percent, Sony – 3.6 percent, LG - 2.36 percent, HTC - 2.34 percent, Lenovo – 0.98 percent, Alcatel – 0.85 percent and.

Internet

According to Azerbaijani primary provider Delta Telecom, the volume of incoming Internet traffic in Delta Telecom’s network decreased by 5.2 percent and reached 180 gigabits in early May compared to early April.

The dynamics of the network load varies depending on the time of day and the maximum load is observed in the evening (21:00 - 00:00) - 180 gigabits. In the morning this index reduces up to 20 gigabits.

According to Delta Telecom, volume of outgoing traffic depending on the time of day ranges from 1 gigabit to 35 gigabits.

Delta Telecom’s traffic is divided among 25 telecommunications operators (state and private Internet service providers, mobile network operators and others).

As of May 3, the biggest volume of Internet traffic delivered to the end users accounted for BakinterNet state Internet provider with a 24.6 percent share. Aztelekom state Internet service provider ranked second with a 21.2 percent share, while AG Telecom with an 8.4 percent share ranked third.

The remaining 45.5 percent are distributed among such companies as Azintex, QlobalNet, Ultel, AlfaNet, AzNet, Caspel, MegaTelecom, Avirtel, Castel, Nakhchivan, Azercell, AzStarNet, Connect, Information and Computing Center (ICC) of the Ministry of Transport, Communications and High Technologies of Azerbaijan, Azerin, AZUninet, DATAPlus, Smart Systems, Azeronline, Bakcell, Eurocel and TransEuroCom.

Portable computer market

As of January-May 2017, the sale of notebooks and netbooks increased by 6.5 percent in Azerbaijan.

As of June 1, 2017, the market share of notebooks and netbooks reached 57.1 percent in Azerbaijan, which is by 20.5 percent more than in the same period of 2016.

Almost 7.4 percent decrease in desktop computer sales was observed in the country as of January-May 2017.

The market share of desktop computers in Azerbaijan reached 39.4 percent as of late May 2017, which is by 18.5 percent less than in the same period of 2016.

The market share of tablet computers in Azerbaijan ranked third and reached 3.5 percent.

The market share of tablet computers decreased by 9.3 percent in Azerbaijan as of January-May 2017 and by 18.4 percent less than in the same period of 2016.

Social networks

According to the Global Stats statistics center, the activity of Facebook users decreased by 15 percent in Azerbaijan in January-May 2017.

As of June 1, 2017, Facebook's share in the Azerbaijani social media market amounted to 74.9 percent, which is by 19.7 percent less than in the same period of 2016. By popularity Facebook ranks first in the Azerbaijani social media market.

YouTube with a market share of 7.9 percent ranks second. YouTube users’ activity increased by 15 times in January-May 2017.

By popularity, Twitter social network ranks third. Twitter users’ activity increased by 55.3 percent in January-May 2017. As of June 1, 2017, Twitter’s market share was 5.7 percent, which is by 57.5 percent more than as of June 1, 2016.

Pinterest with a market share of 4.48 percent ranks fourth, followed by Instagram – 1.85 percent, V Kontakte – 1.92 percent, Tumblr – 0.96 percent and others.

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