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International programmatic ecosystem talks about its plans for Georgian market

ICT Materials 18 November 2020 12:57 (UTC +04:00)
International programmatic ecosystem talks about its plans for Georgian market

BAKU, Azerbaijan, November 18

By Tamilla Mammadova – Trend:

The plan of the International programmatic ecosystem Admixer is the introduction of GMP, Viber Ads, InMobi, and Programmatic ads on the Georgian market, SSP specialist in Admixer.ge Luka Nemsadze told Trend.

"Georgia is a developing country and the advertising market is in the process of formation. Accordingly, the introduction of Admixer products in the market will help to establish these processes in the correct way," she said.

According to her, it will simplify the process for both advertisers and publishers.

"The Georgian market is relatively small, therefore the entities participating in it, mostly know each other and have a closer connection. Professional team of Admixer has all possible resources to be launched in this market successfully," Nemsadze noted.

As she noted, in September of 2020, Admixer.ge got activated on the Georgian market and it is starting to assimilate the Georgian market.

"Admixer.ge was reorganized 2 years later in September and became active again on the Georgian market. At this stage, we have up to 40 publishers in our system and we are adding both advertisers and publishers daily," Nemsadze said.

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