China's Realme aims to double smartphone shipments in 2020 to 50 million

China's Realme aims to double smartphone shipments in 2020 to 50 million

Chinese smartphone maker Realme shipped 25 million phones in 2019 hopes to ship 50 million in 2020, the company said on Tuesday at an event announcing its first 5G device, Trend with reference to Reuters reports.

The remarks come as the fast-growing smartphone brand, which saw fast adoption in India in 2019, steadily turns its focus towards its home market in China, as device makers hope that consumers buy new phones this year compatible with the country’s expanding 5G infrastructure.

Realme’s X50 5G device is priced at roughly 2499 yuan ($359.71) for the cheapest variant, marking a lower cost mid-range entry in the recent spate of 5G devices released by Chinese brands.

Huawei Technologies Co Ltd and Oppo have each released four 5G models to date. Xiaomi Corp has launched three models, and CEO Lei Jun said last year the company would aim to unveil at least 10 models in 2020.

Apple Inc, which has seen sales in China struggle since their peak in 2015, is expected to release a 5G device later this year.

The 5G smartphone wave comes as China rapidly upgrades its telecommunication infrastructure to include 5G base stations. As of late November, China had 113,000 base stations in service, according to state media reports.

This has given Chinese smartphone brands an incentive to boost sales domestically. Overall Chinese phone sales dropped 4.5% annually in October 2019, according to government data.

Chase Qi, president of global marketing at Realme, said that he expects many consumers will upgrade their phones as 5G networks improve.

He also said the company will focus on selling in Europe and the Middle East this year.

Realme originated as a sub-brand under Oppo, one of China’s top smartphone brands, before spinning off as an independent division. Both companies, along with Vivo, and Oppo, are owned by BBK Electronics Corporation, a decades-old device maker.

The brand grew shipments in India nearly four-fold between Q3 2018 and Q3 2019, according to data from research firm IDC.

Will Wong, who tracks China’s smartphone sector of IDC, attributes the Realme’s success in India to its affiliation with Oppo, which is known to give retail partners higher margins on device sales than competitors.

He adds that while China is a new market for the brand, it will steadily become a priority as 70% of the market is still low-end to mid-range.

Elbit Systems wins Spanish Army radio deal
Elbit Systems wins Spanish Army radio deal
Israel changed plans to buy AstraZeneca vaccine
Israel changed plans to buy AstraZeneca vaccine
Israel reports 798 new COVID-19 cases, 330,796 in total
Israel reports 798 new COVID-19 cases, 330,796 in total
Loading Bars
Latest
OPEC+ likely to roll over its current production cut at least until end-March 2021
Brazil's COVID-19 death toll nears 172,000
826 new coronavirus cases in 24 hrs, total at 130,039
Georgian Poti FIZ plans to implement production of high-tech electrical devices in 2021
Chinese mainland reports 6 new imported COVID-19 cases
British, Irish prime ministers discuss EU trade negotiations
Kazakhstan increases exports to Georgia multifold despite COVID-19
France reports 957 new COVID-19 deaths, hospitalizations down
76 more coronavirus patients die in Moscow in past day
OPEC+ monitoring committee postpones meeting on oil production cuts deal in 2021 to Sunday
Brexit goes down to the wire: EU and UK say big differences remain
Iran expected to reduce potato production
Azerbaijan national team won silver and bronze medals at 36th European Championship in Ukraine
Diesel fuel production down in Azerbaijan
Кazakhstan Electricity Grid Operating Company opens tender to buy batteries
Export of grain and legumes by Turkey to Iran down
Turkey registers nearly 30,000 new coronavirus cases as recoveries surpass 390,000
Kazakhstan has high hopes for homegrown COVID-19 vaccine - Minister
Georgia expect stabilization of pandemic with the expansion of restrictions
Iraq reports 2,545 new COVID-19 cases, 547,215 in total
Resolution adopted by French Senate is gross violation of int'l law - Honorary Member of French Parliament
Erdoğan urges public caution against COVID-19 in Turkey amid violations
76 Iranian professors among world top 2% scientists
Monetary policy in Georgia remains tightest among CIS - Renaissance Capital
Representatives of Kyrgyzstan take part in XVIII meeting of CSTO ICMEC
Britain records 16,022 new coronavirus cases, 521 new deaths
Azerbaijani gymnasts reach finals of 36th European Championship in Rhythmic Gymnastics in Ukraine
Turkish political parties condemn French Senate’s resolution on Karabakh
World Maritime University, Georgia aim to develop maritime education, capacity-building activities
Georgia makes giant strides in transposition of energy efficiency acquis
Cash receipts from Azerbaijan to Georgia increases
Number of debit cards in Azerbaijan increases
Uzbekistan increases raisins export to Netherlands
Georgia to subsidize wheat flour price
IAEA to implement multiple projects in Georgia
Uzbekistan, Hungary consider establishing Uzbek-Hungarian Business Council
Uzbekistan confirms repayment schedules on ADB loan for solid waste cleaning
Percentage of problem loans in Azerbaijan down
Eni Turkmenistan Ltd opens tender for vehicles provision
Tree-planting campaign continues in Azerbaijan's Gubadli (PHOTO)
Azerbaijan raises commercial gas production
COVID-related quarantine may be strengthened in Kazakhstan in December
German Bundestag welcoming cessation of hostilities in Karabakh for sustainable peace
Spain names main Turkmen sectors of its interest
Iran to follow FATF-related bills
French Development Agency puts emphasis on increasing solar and wind capacity integration in Georgia
Putin to hold annual press conference via video link on December 17
Share of Austria in total import of Azerbaijan increases
Kazakhstan, Canada discuss prospects for agriculture co-op
Iranian Aras Free Trade Zone reveals its trade surplus
Modernization of primary gas treatment unit carried out at Uzbek oil field
Ambassador of Mexico meets with Azerbaijani Acting Minister of Culture
Azerbaijan supplying drinking water to liberated Shusha city (PHOTO)
Azerbaijan consistently works to strengthen regional cooperation - MFA
Azerbaijan's import of chemical products from Turkey up
Conflicts, external aggression threaten peace, security - Azerbaijani FM (PHOTO)
Azerbaijani Minister of Economy receives Qatari ambassador (PHOTO)
Iran's industrial cities work at minimum capacity
U.S. agency opens probe into 115,000 Tesla vehicles over suspension issue
Turkey discloses Istanbul Airport's ten-month passenger traffic volume
Japan ruling party proposal backs assistance for COVID-hit airlines
Iran's Social Security Organization to forgive insurance fines of employers
Elbit Systems wins Spanish Army radio deal
Putin meets RSC members to discuss Russian peacekeepers' activities in Karabakh
Uzbek metallurgical plant switches to int’l financial reporting standards
New company established in Azerbaijan's Sumgayit city
Iran to close public offices amid COVID-19
Volume of industrial lending in Azerbaijan grows
Azerbaijani 'Maestro Niyazi' dry-cargo ship repaired and tested
France-24 TV channel broadcasts reportage about liberated Fuzuli district of Azerbaijan (VIDEO)
Small state enterprises, vehicles to be auctioned in Azerbaijan
Uzbek Ministry of Finance eyes setting excise tax on sugar imports
New electronic services to be introduced in Turkmenistan's banking system
Oil bitumen imports decrease to Georgia
10M2020 cargo, passenger traffic in Turkish Esenboga Airport drops
Discovery of Turkmen scientists expected to make unique contribution to healthcare system on global scale
Azerbaijan detects 3,712 new COVID-19 cases, 1,359 recoveries
World to need at least 1.1 trillion barrels of hydrocarbons over next 20 years
Kazakhstan decreases crude petroleum oil supplies to Netherlands
Number of construction enterprises, organizations in Uzbekistan up
Central Bank of Azerbaijan reveals data on population's deposits
Georgia sees decrease in import of aviation fuel
Oil & gas industry is not at risk of being starved of capital
Nearly half of bank deposits in Azerbaijan made in foreign currency, says CBA
Turkmen Health Ministry opens tender for medical supplies purchase
Iran Parliament speaker obliges gov't to implement “People's Livelihood Protection Act” as soon as possible
Luxury hotels to be created in Nagorno-Karabakh region
Azerenerji OJSC implementing essential project in Karabakh, adjacent districts
Gold, silver prices in Azerbaijan down
Kazakhstan's Kazatomprom sees threefold increase in profits
Turkey's VP talks current defense-related projects
Iran to join several countries in coronavirus vaccine development
Cybersecurity - one of main objectives of Georgia - Energy Community Secretariat report
UNDP office in Uzbekistan to buy agricultural equipment via tender
Central Bank of Azerbaijan plans to raise funds at deposit auction
Azerbaijan's Central Bank reveals year-on-year data on lending to household sector
Facebook cryptocurrency Libra to launch as early as January but scaled back
“Investment Treaty” intensively negotiated between Georgia and Japan
ACG oil transshipment from Ceyhan terminal exceeds 190 million barrels
Turkmenistan prepares project for intellectual property system dev’t
All news